Hello everyone,
I have a new permanent role to brief you on with one of our integrated agency clients. This is far and away the most important digital specific role that it is possible to hold within this organisation, that of the Digital Strategy Director. The role is split equally between strategic account direction and development and hands on deliverables (including brand behaviour documentation, brand positioning documentation, presentation and pitch work, as well as guiding digital projects from inception to execution.) You will also be responsible for constantly evaluating the role digital marketing within the agencies clients, and being hands on in terms of developing forward thinking digital solutions for clients based around SEO, UGC, SEM, email, display, social media, mobile and web. This role is advertised as between 70-90k, but there may be some flexibility up from this if your skills and experience warrant it.
I would imagine that the words ‘Digital Director’ and ‘Integrated Agency’ will strike fear into the heart of a lot of you, but this companies portfolio of projects is currently 60% digital, and growing rapidly, and they need someone to not only promote and speed up this growth, but also develop clear strategies for both internal and external promotion of their digital solutions.
The planning team is currently split 50/50 between Brand Planners and Digital Strategists, and the concept team is also an even split between digital and print. There is also a dedicated Flash development business unit, so you can see that their internal structure is built around combining the digital specialists alongside the print and below the line specialists, and ensuring that both are promoted to clients.
On the subject of clients, this is one of the companies strongest points. For obvious reasons we can’t detail them here, but the nature of the relationships is also very telling. They are all large, multinational, PLC size organisations, most of whom have been with them for many many years, so there is a body of trust there built on successful delivery, and a great foundation from which to promote new ways of working.
This is a pivotal role, ideal for someone looking for their next challenge within the industry. In a perfect world, you will have had at least 5 years experience of delivering digital strategy work for within a digital comms or integrated agency environment, and will have a good blend of account development and commercial acumen, coupled with an insatiable knowledge for new digital delivery methods and convergence projects. You will also be a natural leader, as there will be a team of 3 below you, and you will need to be able to aid in the development of digital within the business.
Drop me a line if you think this sounds interesting. If we don’t already have your details, please send them to me also.
Contact ben@wearefutureheads.co.uk