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Ed’s Social News and views - focus on Social Marketing
Honesty the best policy
So this week I wanted to take a look at social and some of the issues that we see currently within social media, in particular social media and marketing.We have certainly all heard about celebrities being stung by the ASA over suspect tweets in which (paid) celebrities have used the leverage of their followings to promote a brand or product, most notably Jordan and Wayne Rooney promoting Snickers & McDonalds. The issue with celebrities doing this is that they must make it absolutely clear that they are endorsing a product, which they did not. Aside from this, blatant marketing of this nature has no more subtlety ‘than a drunken elephant’ and can ultimately damage the reputation of an individual. This article takes an interesting look at how such inauthentic ads have had such a negative response. Conversely the necessity for authenticity, particularly within social marketing and particularly within the female community including a case study of a social marketing campaign through ’50 remarkable women’>> http://huff.to/MZpDqE
The Facts and Figures
To try and put social marketing into perspective you must consider several factors, how many feeds a direct tweet will feed into and secondly how many of these will actually click through. One case study considered the amount of traffic directed to a Youtube channel from tweet by Aston Kutcher. It was reported that in five hours the tweet had sent 13,000 people directly to the video, in turn this means that the video had been watched for a total of 365 hours, (or in other words) 5 seconds of Aston Kutcher’s time consumed 365 hours of his consumers time. In fact it must be mentioned that in comparison to the underhand celebrity tweets I mentioned previously, this was in fact a genuine tweet to a video he found of interest. So you there you have it, a taste of the power of social marketing that everyone is trying to harness. (Facts from WebEx.com)
Put It into use
Here’s a cool social campaign from the Missing Children Society of Canada, the campaign is aiming to create a new ‘social network’ that essentially uses others Facebook and Twitter accounts to act as a news flash. The concept is location specific and will hopefully help to find many more missing children. Check out the promotional video here>> http://bit.ly/METec0
When it's done well
So here’s a look at some brands you may not have heard of and how they are making a success of themselves through the use of social media. Can you see what they are doing right? >> http://tinyurl.com/cqbnvh6
How to do it right
And here for purely interest’s sake are some lessons/ Rules of social media marketing - lessons from recent disasters. Read More here>> http://bit.ly/L8kmDj
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