Emma’s May News and Views
Does my bum look big in this?
In this months news and views I’ll be discussing one of my favourite past times: shopping. Rather than bore you with my latest shoe and handbag purchases, I’ll be concentrating on all things digital, looking at how ever-changing digital technologies are affecting our shopping experiences.
Selfridges gets digital
To entice people back on to the high street, many major retailers are turning to digital media to create interactive shopping environments. In February of this year, Selfridges unveiled their new Women’s Designer Galleries, contrasting a neo-classical marble interior with a digital twist. In the changing rooms, customers are able to photograph and video themselves in their chosen outfits, which are projected onto a three screen installation. While they can email this footage on to friends and family, Selfridges seem to be missing a trick by ignoring Social Media sites such as Instagram, Facebook, Pinterest and Twitter as tools for sharing. As Gavin Lucas points out in this months edition of Creative Review, the installation already ‘runs the risk of seeming out of date’.
Contiuing with the battle between high street and online shopping, it is understood that many of the country’s largest shopping centres have installed technology that allows them to track the movement of their customers through their mobile phone usage. Landlords maintain that the data is anomynous, and that this kind of technology simply allows them to improve the shopping experience at their centres, according to their customers needs. For more on this, click here. Slightly Big Brother-esque if you ask me….
Ogilvy Retail Lab Day
It seems that Digital Agencies are also embracing the digital shopping trend. At the end of April, digital agency Ogilvy held their first ever Retail Lab Day, discussing how digitally liberated shoppers make purchase choices. This is ever relevant in a world where we can browse and buy on our daily commutes, or while abroad on holiday. See more about this interesting event here.
To finish up this digital shopping round up, I thought it would be nice to look at the digital art work of Daniel Brown, who’s ever changing mural fills the aforementioned space in the Women’s Designer Galleries in Selfridges. With a background in digital media, Brown creates his imagery through code rather than by hand. To see some of his amazing interactive artworks, check out his website, Play-Create. This one is my particular favourite.
Enjoy the rest of your week!