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News Bites

Gill Arnold, 30 Jan 2012

Happy Friday Everybody!

Here are just a couple of new stories that grabbed my interest this week. Would be great to hear any digital news that has left an impression on you.

Snickers gets it wrong with Twitter(s)!

Mars, the owner of the Snickers brand are being investigated for their recent promotional activity, paying celebrities to post pictures of them with a snickers bar. The question is whether mars made it sufficiently clear that the posts were paid for advertising rather than free endorsement by the celebrity. Naughty (and slightly desperate) promotional tactics by the confectionary giant and arguably the celebrities!

http://ind.pn/xpZEYa


Unilever - Clean up their act

Unilever team up with top charities to improve their corporate social responsibility:

http://bit.ly/wbv42B

I hope you have a great weekend!

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